• 🧩 Go to Shopify Admin → Settings → Apps and Sales Channels
• 🔗 Install “Facebook & Instagram by Meta” app
• 📦 Link your Business Manager account and select Pixel
• 🎯 This enables tracking for views, adds to cart, purchases

Choose a goal that matches your funnel stage:

• 🧭 Awareness – Reach, video views, brand recall
• 🛍️ Traffic or Conversion – Direct people to your Shopify store
• 🎯 Retargeting – Show ads to visitors who didn’t convert

• 📍 Define location, gender, age, and detailed interests
• 🧠 Use lookalike audiences based on purchase data
• 💰 Set daily or lifetime budget with clear start/end dates
• 📲 Use automatic placements (Facebook Feed, Instagram Reels, Stories)

• 🖼️ Use product images or lifestyle photos with clean branding
• 📝 Keep headlines short and benefit-driven
• 🎬 Test video ads for higher engagement
• 📌 Include CTA buttons like “Shop Now” or “Learn More”

• 📊 Use Facebook Ads Manager to monitor CTR, CPA, ROAS
• 📈 Split test creatives and audiences (A/B testing)
• 🛠️ Pause underperforming ads and scale winners
• 📦 Track purchases through Shopify’s marketing reports

• ✅ Use dynamic product ads for retargeting visitors with real items
• ⏳ Keep your ad copy concise—focus on urgency or benefits
• 📍 Don’t rely on one ad—run multiple versions to test
• 🚚 Promote top-sellers or seasonal bundles with direct landing pages