How to Set Up a Shopify Store with Headless CMS Architecture

Combine the Power of Shopify with a Flexible CMS to Deliver Dynamic, Custom Experiences

Looking to decouple your content from Shopify themes? A headless CMS architecture gives you full control over how and where content appears, making it ideal for brands focused on storytelling, SEO, and unique frontends. In this guide, we’ll show you how to connect Shopify to a CMS like Sanity or Contentful using the Storefront API.

What is Headless Shopify?

A headless Shopify store separates the backend (Shopify for products, cart, checkout) from the frontend (custom React/Next.js site powered by your CMS). Content and products are pulled via APIs.

🧠 Use CMS for blog posts, landing pages, FAQs
🛍️ Use Shopify for product data and checkout
🔗 Combine both with GraphQL Storefront API and CMS APIs

Step 1: Choose a Headless CMS

🧩 Sanity.io

Real-time editor, customizable schemas, and powerful developer tooling.

🧾 Contentful

Popular for multi-language, scalable enterprise content delivery.

Step 2: Connect Shopify Storefront API

query {
  products(first: 10) {
    edges {
      node {
        title
        handle
        variants(first: 1) {
          edges {
            node {
              price
            }
          }
        }
      }
    }
  }
}

Use your Storefront API token from Shopify Admin → Apps → Develop Apps → Access tokens.

Step 3: Connect Your Headless CMS

Use GROQ (Sanity) or GraphQL (Contentful) to fetch your content in real-time.

// GROQ for Sanity
*[_type == "landingPage"]{
  title,
  heroImage {
    asset->{
      url
    }
  }
}

Step 4: Merge Content and Commerce

📄 Fetch blog + product data in a single page component (e.g., in Next.js)
🎨 Use product handles to match CMS data with Shopify items
🧩 Create reusable UI components to display content-rich product listings

Why Go Headless?

⚡ Lightning-fast performance via static or SSR rendering
🧠 Full control over content modeling and delivery
🌍 Multilingual, multi-region, or omnichannel ready
🛠️ Ideal for large brands, agencies, and SEO-centric stores

Conclusion

A headless CMS architecture unlocks content flexibility while still leveraging Shopify's best-in-class commerce tools. Whether you use Sanity, Contentful, or another CMS, the key is a seamless API-driven bridge between product data and marketing content.

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