Creating a Style Guide for Consistent Video Edits

If you want visual consistency across all your videos, a strong editing style guide is essential. Here's how to build one.

Your brand’s videos should feel unified—whether created in-house or by freelancers. The secret? A well-documented editing style guide that ensures consistency in every cut.

This guide walks you through what to include, how to structure it, and how to share it with your editing team.

What to Include in Your Video Editing Style Guide

Intro & Tone: What your brand sounds and feels like (e.g., upbeat, polished, educational)
Logo Usage: Placement, intro/outro animation, size, and background rules
Color Palette: Brand colors for overlays, lower thirds, transitions, and callouts
Typography: Fonts, sizes, and when/how to use titles, captions, and labels
Lower Thirds & Graphics: Approved templates and rules for motion elements
Transitions & Editing Style: Preferred transitions (e.g., cross dissolve, swipe), pacing, and cuts
Music & Sound: Where to source music, volume levels, and tone consistency
Export Specs: Resolution, aspect ratio, and format guidelines for different platforms

Tips for Building and Sharing Your Style Guide

Use Google Docs, Notion, or a PDF that’s easy to update
Include screenshots, sample videos, or reference clips
Keep a downloadable assets folder with logos, LUTs, fonts, and templates
Review and update it quarterly based on content evolution

Quick Style Guide Template

Tone: Friendly, fast-paced, trustworthy

Logo Usage: Top right corner, fade-in at 1s

Fonts: Montserrat Bold (titles), Open Sans (captions)

Lower Thirds: Use white background with brand teal border

Music: Lo-fi, minimal beat, sourced from Artlist

Resolution: 1080p for YouTube, 720x1280 for Instagram Reels

Want a Custom Style Guide Built for Your Brand?

At OrganicOpz, we help brands develop editing templates and documentation that ensure consistency across every campaign, creator, or platform.

Conclusion

A style guide isn’t just for branding—it’s a roadmap for repeatable editing success. It keeps your content clean, aligned, and recognizable no matter who edits it.

Document your vision, share your standards, and empower your editors to deliver work that’s always on-brand.

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