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Video Editing Brief Template

What to Include in Your Video Editing Brief

Give your editor everything they need to succeed—here’s how to create a clear, effective editing brief.

The difference between an okay edit and an exceptional one often comes down to clarity. A solid editing brief saves time, avoids missteps, and sets your editor up for success.

This guide walks you through what to include in your editing brief—whether you're hiring a freelancer or working with a post-production team.

Key Sections of an Effective Editing Brief

  • Project Overview: What the video is about, the goal, and where it will be used
  • Target Audience: Who the video is for and what tone it should convey
  • Footage Links: All relevant raw clips, B-roll, logos, and assets (with instructions)
  • Style References: Examples of edits you like—YouTube links, moodboards, or past work
  • Must-Include Elements: Intros, outros, call-to-actions, logo stings, lower thirds, etc.
  • Length and Format: Ideal video duration, platform specs (e.g., 9:16 for Reels)
  • Timeline: Key deadlines, review stages, and final delivery date
  • Revision Expectations: How many rounds of feedback and what’s included

Best Practices When Sending Your Brief

  • Use a shared doc or PDF—something that’s easy to reference and update
  • Be as specific as possible—vague notes lead to back-and-forth
  • Timestamp any notes if you’re referencing a draft or cut
  • Include visual references wherever possible—it speeds up alignment

Quick Brief Template

Project Name: [Your Title]

Platform & Format: Instagram Reel, 9:16, 1080p

Goal: Drive traffic to website from social

Key Scenes: Use intro clip + 3 testimonials

Include: Brand colors, outro slide with URL

Delivery Date: [Insert Deadline]

Want Help Turning Your Vision into a Clear Editing Brief?

At OrganicOpz, we help brands write clear briefs and deliver flawless edits—so you can focus on strategy, not post-production.

Conclusion

Clear briefs make great edits. By outlining expectations, style, and goals upfront, you eliminate confusion and empower your editor to deliver their best work.

Start every project with a solid brief—and watch your editing workflow become faster, smoother, and more successful.

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