The BBA in Marketing at the University of Texas at Austin offers a comprehensive curriculum covering strategic brand management, advertising, digital innovation, and customer analytics. Students are prepared to lead marketing campaigns and drive business growth through modern storytelling and data insights.
Consumer Trust and Brand Loyalty in the Age of Social Media
Influencer Marketing vs. Traditional Advertising: A Comparative Study
Neuromarketing: Understanding the Brain Behind the Buy
Viral Campaign Strategies and Their Brand Impact
Emotional Branding: Creating Customer Connections Through Storytelling
The Rise of Sustainability Marketing and Greenwashing Risks
How Gen Z Shopping Habits Are Changing Retail Marketing
The Role of Personalization in E-Commerce Success
Social Media Sentiment Analysis for Product Launches
Brand Repositioning: Lessons from Major Corporate Overhauls
Mobile-First Marketing: Strategy and Effectiveness
Cross-Cultural Branding in Global Campaigns
Ethical Challenges in Data-Driven Marketing
Gamification Techniques in Digital Advertising
Analyzing the Customer Journey Using Funnel Metrics
Using AI and Chatbots to Improve Customer Engagement
The Effectiveness of Loyalty Programs in Retail Chains
Integrated Marketing Communications: Theory vs. Practice
Psychological Triggers in Ad Design and CTA Placement
Omnichannel Retail Strategy and Customer Experience
Comparative ROI Analysis of Paid Ads vs. Organic SEO
The Evolution of Content Marketing in the Attention Economy
Crowdsourced Campaigns and Their Impact on Brand Equity
The Power of Visual Identity in Competitive Markets
Reputation Management and Crisis Response on Social Media
From digital campaigns to consumer psychology, UT Austin’s Marketing program equips students to build powerful brands in competitive markets.
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