The Bachelor of Science in Sport Management at the University of Michigan offers a business-focused curriculum tailored to the sports industry. Students explore sports marketing, athlete management, media strategies, and event planning, preparing them for dynamic roles in professional, collegiate, and recreational sports sectors.
Sports Marketing Strategies for Emerging Leagues
Athlete Brand Management on Social Media
The Business of College Athletics: Revenue and Compliance
Event Management for Large-Scale Sporting Events
Sponsorship and Endorsement Deals in Professional Sports
Fan Engagement through Digital Platforms in Sports
Gender Equality in Sports Leadership and Management
Economic Impact of Hosting International Sporting Events
Data Analytics in Team Performance and Fan Behavior
Legal Considerations in Sports Contract Negotiations
The Role of Sports Agents and Athlete Representation
Crisis Management in Sports Organizations
Sustainability Practices in Stadium and Event Management
Entrepreneurship in the Sports Industry
The Future of Esports: Business Models and Career Paths
Sports Journalism and Digital Storytelling Techniques
Revenue Generation Models in Professional Teams
Mental Health Policies for College Athletes
Leadership Styles in Sports Organizations
Sports Law and Ethics in Modern Athletics
Marketing Strategies for Women's Sports Teams
Influencer Marketing by Athletes: ROI and Ethics
Diversity and Inclusion in Sports Franchises
Athlete Performance Metrics and Their Business Applications
Franchise Management and Expansion Strategies in Sports
With top-tier faculty and real-world sports industry connections, the University of Michigan’s BS in Sport Management prepares students to lead in professional teams, sports media, athlete branding, and global sporting enterprises.
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