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Project Ideas for MBA Students

Drive innovation, strategy, and leadership through applied business research across global markets and industries.

💼 Introduction

The University of Chicago Booth School of Business prepares MBA students to lead with analytical insight and strategic clarity. These project topics are designed to test leadership acumen, market understanding, operational thinking, and data-driven decision-making in today’s dynamic business environment.

📈 Suggested Project Topics

Business Model Innovation in Direct-to-Consumer (D2C) Brands

Sustainable Finance Strategies in ESG Investment Portfolios

Consumer Behavior Analysis for E-commerce Personalization Engines

Optimizing Supply Chain Resilience Using Predictive Analytics

Evaluating M&A Synergies in the Tech Sector: Case-Based Approach

Pricing Strategies for Subscription-Based SaaS Startups

Corporate Governance and Shareholder Value Alignment

Developing a Market Entry Strategy for a Fintech Product in Southeast Asia

Organizational Change Management in Remote-First Work Environments

Leadership Style Impact on Employee Engagement in Startups vs. Corporates

Building Scalable Go-to-Market Strategies for AI-based B2B Solutions

Brand Equity Measurement in Fast-Moving Consumer Goods (FMCG)

Investor Pitch Deck Design for Venture Capital-Backed Growth Startups

Using Data-Driven Insights to Improve Retail Customer Lifetime Value

Competitive Advantage through Blockchain-Backed Transparency

Behavioral Economics in Product Pricing and Consumer Choice

Corporate Social Responsibility (CSR) as a Differentiation Strategy

Digital Transformation Initiatives in Legacy Manufacturing Firms

Optimizing Product Portfolio through Business Analytics

Building Leadership Competencies in Cross-Cultural Teams

Strategic Expansion Planning for Global Franchising Models

Analyzing the Impact of Financial Leverage on Startup Scalability

Integrated Marketing Communication (IMC) Strategies for Gen Z Audiences

Ethical Dilemmas in Management Consulting: Case Study Approaches

Predicting Customer Churn in Telecom Using Machine Learning

Design Thinking Applications in Healthcare Business Models

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