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Dissertation Topics for MBA Students at UPenn

Lead strategic innovation across industries with research in analytics, digital transformation, sustainable business, and organizational leadership.

📊 Introduction

The MBA program at the University of Pennsylvania’s Wharton School empowers future leaders through data-driven insights, global perspectives, and entrepreneurial thinking. The following dissertation topics reflect modern challenges in business innovation and strategy.

💼 Suggested MBA Dissertation Topics

Evaluating the Impact of AI on Strategic Management Decisions

Brand Equity Analysis in the Age of Influencer Marketing

Sustainable Supply Chains: Cost vs. Environmental Trade-offs

Behavioral Finance and Its Role in Investor Decision-Making

Blockchain Integration in Global Logistics and Trade Finance

Customer Journey Mapping for Omni-Channel Retail Strategy

Cross-Cultural Leadership and Remote Team Effectiveness

The Economics of Subscription-Based Business Models

Using Predictive Analytics to Improve Customer Retention

Corporate Innovation Strategies in Post-Pandemic Markets

ESG Integration in Institutional Investment Decisions

FinTech Disruption in Traditional Banking Models

Agile Methodology in Enterprise Product Development

The Role of Data Privacy in Consumer Trust and Brand Loyalty

AI-Driven Personalization and Its ROI in Digital Marketing

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