The MS in Behavioral and Decision Sciences at the University of Pennsylvania combines insights from psychology, economics, and cognitive science to influence public and private decision-making. The following thesis topics empower students to design experiments, policies, and tools that shape real-world behavior.
Designing Behavioral Nudges to Increase Retirement Savings Participation
Cognitive Bias in Public Health Messaging: A Comparative Study
Loss Aversion and Donation Behavior in Online Fundraising Campaigns
Framing Effects in Political Survey Design and Voter Behavior
Real-Time Feedback Systems to Reduce Energy Consumption
Using Behavioral Interventions to Improve Medication Adherence
Decision Fatigue and Its Impact on Judicial Sentencing Outcomes
Gamification Strategies to Encourage Financial Literacy
The Role of Time Discounting in Urban Transportation Choices
Social Norm Messaging to Influence Recycling Habits
Anchoring Effects in Investment Strategy Selection
Emotion and Risk-Taking: A Behavioral Finance Perspective
The Psychology of Compliance in Tax Policy Communication
Applying the EAST Framework to Civic Engagement Campaigns
Ethical Implications of Predictive Behavioral Targeting in Advertising
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