Georgia Tech’s Business Administration BS turns analytical thinkers into innovation architects. Blending managerial economics, operations analytics, and digital product strategy, the curriculum pushes students to dissect markets with Python-powered dashboards while iterating real MVPs in the Scheller College of Business incubator. Immersive practicums pair undergrads with Atlanta fintech and climate-tech startups, where they pitch to venture capital partners and scrape live data from SAP, Salesforce, and blockchain ledgers. A choose-your-own ‘thread’ system lets majors specialize in IT management, supply-chain analytics, or leadership consulting—graduating with both rigorous quantitative fluency and the design-thinking mindset prized by Fortune 500s and unicorn disruptors alike.
Blockchain-based provenance tracker for ethically sourced minerals
Predictive churn-analysis model for subscription SaaS startups
ESG data-collection pipeline with automated SEC climate-risk reporting
Machine-learning demand forecast to optimize last-mile drone delivery
Augmented-reality retail layout tool to maximize in-store engagement
Dynamic pricing algorithm for peer-to-peer car-sharing fleets
Digital twin of a global supply chain to test disruption scenarios
Fintech robo-advisor tailored to Gen Z gig-economy workers
Sentiment-analysis dashboard scraping social media for brand equity signals
Sustainability scorecard integrating IoT sensor data from smart warehouses
Gamified financial-literacy app targeting underbanked communities
AI-driven negotiation coach for B2B sales reps
Carbon-offset marketplace connecting campus startups to reforestation NGOs
Voice-activated expense-management bot for small businesses
Analytics workflow to detect greenwashing in corporate sustainability reports
Disrupt markets with data-backed decisions and entrepreneurial drive.
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