NYU’s MS in Marketing combines analytical tools, creative thinking, and behavioral science to prepare students for strategic roles in branding, consumer insights, and campaign execution. Students gain hands-on experience in digital platforms, market analytics, storytelling, and global marketing strategy. With NYC’s media ecosystem and NYU’s faculty connections, students work on real campaigns, startup launches, and omnichannel optimization. The program is ideal for future brand managers, strategists, or growth marketers.
Designing a rebranding campaign for a heritage fashion label
Customer journey mapping for luxury e-commerce shoppers
AB testing for email marketing optimization in SaaS companies
Consumer sentiment analysis using YouTube comment mining
Developing a multicultural ad campaign for a global product
Influencer marketing ROI analysis across platforms
Personalization strategy for digital retail stores
Brand positioning matrix for Gen Z beauty startups
Nostalgia marketing campaign design for a legacy toy brand
Designing customer segmentation based on psychographics
Marketing funnel optimization for early-stage apps
Predictive analytics for customer lifetime value
Viral marketing strategy for a limited-time streetwear drop
Analyzing cross-cultural brand perception using focus groups
Creating a sensory branding guide for new restaurants
Designing ethical advertising for medical products
Building a loyalty program using gamified features
Neuromarketing experiment to test packaging design impact
Comparing short-form vs. long-form content for lead generation
Social impact campaign strategy for a purpose-driven brand
Lead brand growth with data, creativity, and strategy in NYU’s Marketing MS program.
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