NYU’s PhD in Sport Management prepares researchers to explore the business, media, and cultural dimensions of sports. Students investigate league operations, sponsorship effectiveness, fan engagement, and athlete branding. Drawing from analytics, behavioral economics, and policy, the program positions graduates for leadership in academia, global sport organizations, and consulting firms.
Evaluating return on investment for brand sponsors in esports tournament ecosystems
Predictive modeling of fan loyalty using purchase behavior, attendance, and social media engagement
Athlete brand valuation using sentiment analysis and endorsement visibility data
Effectiveness of NIL policies in shaping college athlete marketing opportunities
Leadership diversity and organizational performance in front office sport management roles
Economic impact of stadium subsidies on surrounding community development
Sponsorship fit and recall in cause-related sport campaigns
Effectiveness of virtual reality fan engagement platforms in live sporting events
Sport media consumption shifts post-COVID: OTT vs. traditional viewership metrics
AI-enabled injury prediction systems and their influence on athlete valuation
Gender bias in media coverage of women’s professional leagues
Cross-league revenue sharing models and implications for team-level sustainability
Gamification and user retention in mobile-based fantasy sport applications
Analyzing ticket pricing elasticity during playoff versus regular season periods
Diversity hiring practices and cultural perception of sport leagues
Sports betting legalization and changes in fan behavior across regions
Digital twin simulation of athlete performance for recruitment decisions
Environmental sustainability reporting in mega-event sport organizations
Comparative analysis of athlete activism impact on fan sentiment
The economics of college sports realignment in revenue-generating conferences
Lead sport innovation through NYU’s Sport Business and Leadership PhD.
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