Project Ideas for Doctor of Philosophy in Marketing and Consumer Analytics

Analyzing how personalized pricing affects customer loyalty in subscription-based digital platforms

Designing field experiments to test the impact of scarcity messaging on luxury product demand

Using eye-tracking to study visual attention in online display advertising

Modeling customer response to eco-labeling using discrete choice conjoint analysis

Exploring cultural framing in influencer marketing across global consumer segments

Measuring how brand crises affect purchase behavior across political ideologies

Designing neural network-based models for ad click-through rate prediction

Studying how nostalgia marketing drives brand re-engagement after long dormancy periods

Quantifying consumer trust in AI-powered recommendation systems

Evaluating effectiveness of reward vs. penalty framing in loyalty programs

Measuring emotional contagion in user-generated product reviews on e-commerce platforms

Predicting churn using behavioral data and sequential purchasing patterns

Experimental design for studying the impact of ambient scent on purchase intent

Segmenting consumers based on ethical consumption attitudes and self-identity

Assessing consumer reaction to dynamic pricing in the airline industry

Studying the role of identity threat in brand switching behavior

Building a real-time feedback loop between social media sentiment and marketing campaign adjustments

Ethical considerations in marketing to vulnerable populations (e.g., children, elderly, low-income)

Analyzing storytelling elements in viral brand videos using narrative structure theory

Developing cross-cultural adaptation strategies for brand slogans and taglines