The MS in Sport Management at NYU prepares students for leadership roles in sports business, media, analytics, and global brand management. With access to NYC’s top leagues and agencies, students gain practical experience in sponsorship, licensing, events, and athlete representation. Courses combine economics, marketing, and legal issues with hands-on simulations and case studies. Ideal for future team managers, media producers, or sport entrepreneurs navigating a rapidly changing industry.
Sponsorship ROI analysis for collegiate athletic programs
Fan engagement strategy using virtual reality at live events
Building an NIL (name, image, likeness) education portal for athletes
Athlete branding blueprint for social media monetization
Venue operations planning for international sporting events
Sports betting policy comparison: U.S. vs. European markets
Diversity audit in sports leadership and executive roles
OTT media strategy for a niche sports league
Sustainable facility management for large stadium operations
Analytics dashboard for team performance and fan metrics
Licensing and merchandising plan for a rising athlete brand
Mental health program design for elite youth athletes
Data-driven ticket pricing for urban stadiums
Gender equity plan for a national sports federation
Fantasy sports marketing strategy for user retention
NFTs and digital collectibles in sports engagement
Legal contract review template for athlete sponsorships
Esports organizational structure and monetization strategy
Case study: Rebranding a legacy sports team
Event proposal for a charity celebrity match tournament
Lead the future of sports and entertainment business through NYU’s Sport Management MS.
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