Penn State’s MA in Communication explores how messages influence behavior, politics, public opinion, and organizational identity. Students study rhetorical theory, media effects, crisis communication, digital platforms, and intercultural communication. With the option to complete a thesis or applied project, graduates pursue careers in PR, policy advocacy, digital strategy, or enter PhD programs in communication or media studies.
Analyzing the role of social media in political polarization
Studying emotional appeals in environmental activism campaigns
Creating a media literacy curriculum for high school students
Exploring digital identity performance on TikTok
Designing a strategic crisis communication plan for a nonprofit
Evaluating intercultural communication challenges in global teams
Building a content analysis of health misinformation during pandemics
Comparing rhetorical devices in presidential inaugural speeches
Developing a campaign to counteract cyberbullying
Researching public trust in government communications post-crisis
Studying the ethics of deepfake use in political ads
Designing an audience segmentation model for targeted advocacy
Analyzing PR responses to corporate scandals
Mapping information flow in decentralized social networks
Evaluating storytelling techniques in nonprofit fundraising videos
Shape narratives, inform policy, and influence change through research and strategic message design.
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