Penn State’s BS in Entrepreneurship and Innovation empowers students to transform ideas into ventures. The program blends business fundamentals with courses in ideation, venture financing, product development, and startup law. Students collaborate in incubator settings, pitch ideas, and work with mentors and investors. Graduates launch startups or lead innovation in existing organizations, bringing entrepreneurial thinking to any career path.
Developing a go-to-market strategy for a student-led startup
Creating a minimum viable product (MVP) and launching a pilot test
Writing a full business plan for an impact-driven enterprise
Designing a pitch deck and presenting to mock investors
Conducting customer discovery interviews and market validation
Modeling revenue streams and cash flow projections
Prototyping a tech product using no-code platforms
Researching legal structures for social entrepreneurship
Developing a brand identity and digital marketing strategy
Running a Kickstarter campaign for a product launch
Creating an innovation funnel for corporate intrapreneurship
Simulating negotiations with potential venture partners
Designing a supply chain for a direct-to-consumer product
Analyzing failed startups to identify lessons learned
Mapping competitive landscape and market positioning
Organizing a startup weekend or hackathon event
Creating user personas and UX mockups for a mobile app
Building a referral marketing system for early-stage growth
Studying global entrepreneurship ecosystems
Implementing a local startup mentorship initiative
Bring ideas to life, learn by launching, and shape the future of innovation with this hands-on entrepreneurship degree.
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