Penn State’s BS in Marketing prepares students to understand consumer needs and develop compelling strategies that drive value. The curriculum includes digital marketing, market research, branding, advertising, and analytics. With real-world projects and access to industry software and internship programs, students graduate ready for careers in brand management, advertising, digital media, and market research.
Designing a social media campaign for a student-led startup
Conducting market segmentation analysis using survey data
Creating a rebranding strategy for a local nonprofit
Developing a product launch plan with marketing mix components
Running A/B testing to optimize landing page conversions
Designing an influencer marketing campaign with ROI projections
Analyzing customer journey maps for retail experience improvements
Creating a marketing automation workflow using HubSpot
Developing a pricing strategy based on competitor benchmarking
Analyzing Google Analytics for a campus organization's website
Writing a marketing plan for a new sustainable product line
Simulating a crisis communication strategy for brand recovery
Designing packaging concepts with neuromarketing insights
Developing a loyalty program for an online retailer
Creating buyer personas based on consumer behavior research
Building a mobile-first digital ad strategy
Designing visual content for cross-platform engagement
Studying the impact of color psychology in brand identity
Running a mock focus group and analyzing feedback
Evaluating sustainability messaging in corporate marketing
Strategize, research, and promote compelling brands with data-backed marketing tools and creativity.
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