UC’s Rhetoric program trains students to dissect and craft arguments across platforms. Courses explore classical theory, legal rhetoric, visual culture, and algorithms as persuasive tools.
Discourse analysis of climate‑change framings in California ballot propositions
Podcast series on rhetoric of public apology in celebrity scandals
Visual‑rhetoric exhibit decoding political memes in global elections
Development of chatbot scripts applying inclusive language principles
Archival study of women’s suffrage speeches in California (1900–1920)
VR experience teaching classical rhetorical devices in ancient forums
Critical essay on algorithmic amplification and digital populism
Workshop training activists in storytelling for environmental justice
Network analysis of hashtag activism campaigns’ narrative arcs
Comparative study of courtroom rhetoric in American and Japanese trials
Interactive timeline of advertising slogans and cultural shifts
Machine‑learning project detecting logical fallacies in online comments
Policy brief recommending ethical guidelines for deepfake political ads
Augmented‑reality debate platform overlaying fact‑checks in real time
Text‑mining study of gendered language in corporate earnings calls
Community partnership producing bilingual public‑health PSAs
Analysis of sonic rhetoric in protest chants and football anthems
Digital archive of Bay‑Area activist poster art (1960s–present)
Interactive course module on rhetorical listening in polarized discourse
Film essay on cine‑rhetoric and montage in propaganda documentaries
Master persuasion and media critique with UC’s forward‑looking Rhetoric program.
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