The STEM-designated MS in Advertising at UIUC turns creatives into data natives and analysts into storytellers. Coursework fuses neuromarketing, social-listening AI, and immersive AR campaign design. Students collaborate with brands in the Sandage Lab, A/B test TikTok concepts in real time, and critique algorithmic bias in adtech. Graduates architect culturally resonant, platform-agnostic campaigns that drive both ROI and social impact.
Eye-tracking study comparing vertical vs. horizontal video recall
GAN-generated visuals A/B test for micro-segmented audiences
Sentiment network analysis of brand activism on X (Twitter)
Carbon-footprint audit of programmatic ad supply chains
VR immersive retail pop-up measuring dwell time
Dynamic creative optimization algorithm for OTT ads
Ethics white paper on emotion AI in political advertising
Cross-platform influencer ROI prediction model
Augmented-reality scavenger hunt launching new beverage line
Data-driven personalization of audio ads in podcasts
Interactive shoppable video pilot on social commerce platforms
Consumer-neuroscience lab measuring EEG responses to sonic logos
Policy memo on privacy-first cookieless targeting strategies
Gamified CSR campaign boosting recycling behavior
Podcast series unpacking multicultural advertising case studies
Workshop teaching mid-journey prompt engineering for visuals
Turn data into unforgettable brand stories with UIUC.
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