UIUC’s Marketing BS fuses behavioral science, analytics, and storytelling to craft campaigns that resonate and convert. Students build brand personas with eye-tracking labs, deploy social-listening AI for sentiment pivots, and pitch omnichannel strategies to global agencies. Certifications in Google Analytics, HubSpot, and Meta Ads position graduates for rapid-fire roles in growth hacking, product marketing, and CX design.
TikTok influencer ROI analysis for niche DTC brands
Augmented-reality try-on app user-journey mapping
Bayesian A/B testing of email subject-line personalization
Voice-search SEO strategy for local service providers
Neuromarketing heat-map study on packaging variants
Loyalty-program redesign leveraging blockchain tokens
Geo-fenced push-notification campaign for campus events
Sentiment dashboard tracking competitor crisis response
Sustainable packaging value-prop survey experiment
Data-storytelling workshop for cross-functional marketing teams
Podcast mini-series launching a purpose-driven sub-brand
White paper on ethics of micro-targeted political ads
Chatbot conversion-funnel optimization with NLP
Predictive CLV segmentation integrating RFM and web analytics
Cultural-nuance audit for global brand localization
Turn insights into engagement with Marketing@UIUC.
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