UVA’s MS in Business Analytics, jointly offered by the Darden School of Business and McIntire, teaches students to transform data into actionable insights. With core competencies in machine learning, data visualization, cloud platforms, and business intelligence, graduates drive strategic impact across industries.
Churn prediction modeling for SaaS platforms using supervised learning
Data pipeline development using Snowflake and dbt for marketing analytics
Clustering-based customer segmentation for targeted product design
A/B testing optimization for multichannel digital ad campaigns
Sentiment analysis of customer feedback using NLP and Python
Fraud detection models using ensemble learning techniques
Demand forecasting in retail using time series decomposition and Prophet
Visualization dashboard creation using Tableau and real-time APIs
Predictive credit scoring using logistic regression and XGBoost
Text mining for competitor intelligence in social media data
Forecasting inventory needs using hierarchical time series models
Deep learning for image recognition in visual merchandising
SQL and Python workflows for customer journey analytics
Optimization of supply chain routing using geospatial analytics
Anomaly detection in financial transactions using unsupervised learning
KPI dashboard development for HR attrition insights
Use data to drive value with UVA’s hands-on MS in Business Analytics.
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