UVA’s MS in Commerce, offered by the McIntire School of Commerce, bridges the gap between liberal arts and business expertise. Students pursue one of three tracks—finance, marketing & management, or business analytics—and complete a global immersion experience. The program develops leadership, data fluency, and strategic thinking for corporate or entrepreneurial careers.
Pricing model optimization for subscription-based digital services
Customer segmentation analysis using CRM data and clustering algorithms
Brand repositioning strategy for legacy retail companies
Impact assessment of ESG disclosures on firm valuation
Omnichannel retail strategies in post-pandemic consumer behavior
Market entry analysis for U.S. companies expanding into Southeast Asia
Behavioral finance analysis of millennial investing patterns
Sentiment mining from online reviews for product innovation
Supply chain risk mitigation using predictive analytics
Dashboard design for real-time KPIs in e-commerce logistics
Global branding strategies for cross-cultural market expansion
Customer lifetime value prediction models using purchase data
Digital marketing campaign optimization using A/B testing
Scenario planning for private equity investment under macroeconomic volatility
Sales forecasting with time series and machine learning integration
Business model innovation for sustainability-focused startups
Launch your business career with UVA’s globally oriented MS in Commerce.
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