Offered by the School of Professional Studies, IDS marries content strategy, visualization, and human-computer interaction. Students learn D3.js and Tableau, conduct card-sorting for IA, and craft cross-channel campaigns leveraging narrative arcs and design psychology. Client studios serve nonprofits, civic tech, and Fortune 500 firms requiring clarity from complexity—be it ESG dashboards or public-health infographics.
Redesign a city budget website with interactive sankey flows improving transparency
Develop style-guides unifying multilingual knowledge-base articles for SaaS support
Create a motion-graphics explainer simplifying mRNA vaccines for TikTok audiences
Prototype an adaptive e-learning module teaching cybersecurity basics to seniors
Design a museum exhibit kiosk integrating AR overlays of artifact provenance
Conduct A/B tests on headline framing to boost engagement with climate reports
Build a D3.js network graph revealing influence pathways in academic citations
Craft an information-architecture blueprint for a global NGO resource portal
Visualize supply-chain carbon footprints with scrollytelling narratives
Analyze comprehension gains from data comics versus traditional charts
Develop a chatbot tone-of-voice guide increasing trust in financial services
Create an accessibility audit and remediation roadmap for an e-commerce site
Prototype a dashboard tracking SDG progress for a UN agency
Run eye-tracking studies on heat-map placement in investor slide decks
Produce a podcast mini-series translating academic papers into lay summaries
Convert complex data into compelling stories with Northwestern IDS.
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