Medill’s MSIMC redefines marketing through actionable analytics, behavioral science, and cross-channel creativity. Students mine attribution models, storyboard AR activations, and conduct neuromarketing eye-tracking in Medill’s Innovation Lab. Brand management studios partner with Nike, Google, and social-impact startups, challenging cohorts to lift LTV while advancing DEI and sustainability KPIs. Graduates command omnichannel orchestration—from programmatic media buys to earned-influencer ecosystems.
Design a mixed-reality pop-up elevating DTC skincare sampling and measuring dwell time
Build a multi-touch attribution model integrating post-cookie identity graphs
Craft a cause-marketing campaign aligning Gen-Z climate activism with fashion resale
Use cluster analysis to segment loyalty-app users and personalize push cadence
Evaluate creative-wear-out via A/B TikTok sound remix experiments
Map influencer ‘tribes’ with social-graph modularity to optimize seeding kits
Develop a dynamic-pricing engine tied to real-time social-sentiment indices
Conduct EEG testing of sonic logos for auditory brand recall uplift
Design zero-party data collection flows balancing CX and privacy compliance
Prototype a sustainability impact label communicating circular-economy metrics
Create a Bayesian media-mix model for cross-border CPG expansion
Assess NFT loyalty tokens for enhancing experiential festival marketing
Write a white paper on inclusive representation benchmarks in ad creative
Visualize customer journeys with path analytics to reduce churn in OTT streaming
Launch a brand newsroom producing data-journalism storytelling for thought leadership
Merge creativity and analytics to grow brands with Medill IMC.
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