Northwestern’s Sociology BA equips students to decode patterns of power, culture, and change—from neighborhood networks to transnational movements. Core theory courses pair with quantitative and qualitative methods labs, empowering undergraduates to mine big-data sets or conduct ethnographic fieldwork. Partnerships with the Institute for Policy Research allow majors to publish studies on housing, health, and digital platforms. Graduates leverage analytical versatility in UX research, urban planning, market strategy, and public health.
Analyze gig-economy labor platforms for algorithmic management effects on workers
Conduct social-network mapping of mutual-aid groups during crises
Study cultural capital’s influence on college major selection across demographics
Examine neighborhood gentrification through property-tax data visualization
Develop an ethnography of esports communities and identity construction
Model diffusion of climate-protest tactics via social-media datasets
Investigate healthcare access disparities among undocumented immigrants
Compare remote work’s impact on gendered household labor divisions
Assess prison-education program outcomes on recidivism with survival analysis
Create an interactive timeline of LGBTQ+ policy changes and public opinion shifts
Research moral panics around AI using newspaper text mining 1980-2025
Design photovoice workshops capturing lived experiences of food insecurity
Quantify effects of student-loan debt on delayed family formation
Study meme culture as digital resistance in authoritarian contexts
Write policy recommendations to enhance data transparency in predictive policing
Understand society’s structures and shape transformative research with Northwestern’s Sociology program.
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