Northwestern’s Communication Studies BS unlocks strategic storytelling and analytical frameworks to decode how messages move people and markets. Majors investigate persuasion, organizational communication, data visualization, and social-media ecology, pairing theory with field labs inside Chicago’s PR agencies, sports-analytics firms, and civic-engagement start-ups. Electives in campaign strategy, health communication, and UX research refine career-specific agility, while a consultancy capstone sees students craft deliverables for corporate or nonprofit partners. Graduates translate insight into roles in marketing, public policy, tech product teams, and graduate research.
Map TikTok virality patterns with network-diffusion models for a public-health PSA
Design an interactive dashboard tracking sentiment toward ESG brands on Reddit
Conduct focus-group testing of voter-mobilization messaging in multilingual districts
Study Slack emoji usage as predictors of team cohesion in remote startups
Develop a digital-literacy curriculum combating deepfake misinformation in high schools
Analyze cross-cultural humor reception in global brand advertising via eye-tracking
Prototype an AR newsroom that visualizes fact-checking layers for live events
Test narrative framing effects on climate-policy support using experimental surveys
Evaluate user engagement of haptic feedback in wearable news alerts
Create a podcast series unpacking ethical design in persuasive technology
Research narrative transportation levels in VR documentary storytelling
Assess disclosure practices of sponsored content among Gen-Z influencers
Design a chat-bot onboarding flow enhancing inclusivity for first-gen college students
Write a white paper on crisis-communication best practices for municipal agencies
Build a machine-learning model predicting news-article shareability from headline linguistics
Craft impactful messages and decode media systems with Northwestern Communication Studies.
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