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Project Ideas for Master of Business Administration with Concentrations in Finance, Strategy, and Innovation

Lead in business with a rigorous MBA focused on analytics, leadership, and global market strategy.

🏛 Introduction

UMD’s Robert H. Smith School of Business offers a flexible, globally focused MBA program designed for professionals seeking leadership roles across industries. The curriculum emphasizes data analytics, strategic thinking, and entrepreneurship. Students can specialize in finance, marketing, supply chain management, or innovation. With strong corporate partnerships, global study opportunities, and a robust alumni network, the program equips graduates to drive growth and impact in a fast-changing world.

💡 Suggested Project Titles

Developing a market entry strategy for a U.S. startup expanding into Asia

Financial analysis and valuation of a public company for equity investment decisions

Designing a corporate social responsibility initiative for a Fortune 500 firm

Building a go-to-market strategy for a SaaS product in the healthcare sector

Simulation-based decision-making in a global supply chain network

Business model innovation for circular economy-based startups

Digital transformation strategy for a traditional manufacturing firm

Customer segmentation and targeted marketing using predictive analytics

Competitive analysis and positioning plan for a fintech company

Leadership development roadmap for middle managers in a scaling organization

Creating a mergers and acquisitions framework for private equity evaluation

Data-driven retail pricing optimization using historical and real-time data

Designing a mobile-first customer experience for an e-commerce brand

Workforce diversity and inclusion audit and strategic improvement plan

Developing a brand repositioning strategy for a legacy consumer product

Assessment of geopolitical risk factors on global expansion plans

Launching an internal innovation incubator for product ideation

Evaluating ESG performance and reporting frameworks for investment readiness

Strategic turnaround plan for a nonprofit organization in fiscal decline

Use of behavioral economics to optimize customer retention in subscription models

University of Maryland – Master of Business Administration

Develop leadership vision and strategic insight in a business environment shaped by data and disruption.

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