The BS in Marketing at UMD’s Robert H. Smith School of Business prepares students to excel in modern marketing environments. The program combines strategic thinking, data analysis, and creative development, focusing on branding, digital media, pricing, sales, and product management. Students engage in real-world simulations, internships, and team-based projects to build strong communication and analytical skills. Graduates pursue roles in advertising, market research, brand management, and digital marketing across industries.
Designing a digital marketing campaign for a local startup
Analyzing consumer responses to green branding strategies
A/B testing and optimization for e-commerce landing pages
Developing a brand positioning framework for luxury apparel
Market segmentation analysis for a new beverage product
Conducting survey research on Gen Z social media habits
Creating a product launch plan for a tech wearable
Impact analysis of influencer marketing on buying behavior
Designing a loyalty rewards program for a grocery chain
Customer journey mapping for an online education platform
Competitive analysis of fast fashion brand strategies
Studying cross-cultural branding challenges in global markets
Using eye-tracking data to evaluate ad effectiveness
Brand storytelling and emotional marketing techniques
Developing an SEO strategy for a nonprofit organization
Analyzing the ROI of social media advertising channels
User experience analysis of mobile app onboarding flows
Redesigning packaging to improve shelf impact and appeal
Neuromarketing research on color psychology in branding
Evaluating ethical implications of targeted advertising
Lead campaigns, build brands, and connect with customers in a tech-driven marketing world.
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