UMD’s Business Administration program at the Robert H. Smith School of Business offers students a foundation in finance, marketing, management, operations, and entrepreneurship. The program integrates case studies, team projects, and global business simulations to prepare students for leadership roles in the corporate, government, or nonprofit sectors. Internships, career mentoring, and access to startup incubators enhance real-world readiness. Graduates enter diverse industries from consulting and banking to tech and social enterprise.
Developing a market entry strategy for a U.S. company expanding to Asia
Creating a business plan for a student-run tech startup
Financial analysis of publicly traded companies using Bloomberg Terminal
Simulation of supply chain disruption and risk mitigation
Designing an employee incentive structure based on performance metrics
Creating a social media marketing campaign for a local brand
Evaluating CSR initiatives across Fortune 500 companies
Customer segmentation using cluster analysis for a retail chain
Competitive strategy development for a niche online retailer
Building a dashboard for tracking KPIs in a service business
Analysis of M&A activity in the pharmaceutical industry
Designing a mobile-first app for restaurant ordering
Studying the impact of leadership styles on organizational culture
Digital transformation strategy for a legacy manufacturing firm
Forecasting sales using time series analysis in Excel
Developing a crisis communication plan for a hospitality company
Launching a subscription box service for sustainable products
Revenue model analysis for freemium mobile applications
Ethical leadership and corporate governance policy design
Gamification in employee training: A pilot implementation study
Master business fundamentals and develop your leadership path with UMD’s renowned Smith School.
Whether it's Machine Learning, Data Science, or Web Development, Collexa is here to support your academic journey.
"Collexa transformed my academic experience with their expert support and guidance."
Computer Science Student
Reach out to us for personalized academic assistance and take the next step towards success.
