UNC’s MA in Communication grounds students in rhetorical theory, media analytics, and performance studies to address challenges from misinformation to health disparities. Labs in speech science and social media mining equip cohorts to run eye-tracking UX tests and NLP sentiment pipelines. Industry residencies with RTP tech firms, UNC Health, and nonprofit coalitions ensure research translates into audience-centered solutions.
NLP model detecting vaccine misinformation narratives on TikTok
Podcast mini-series analyzing storytelling in climate activism
Eye-tracking study optimizing telemedicine portal interfaces
Policy brief on algorithmic transparency in political advertising
Interactive theatre piece facilitating community dialogue on policing
Chatbot script enhancing patient medication adherence education
Data-viz dashboard tracking hashtag activism lifecycle
Campaign design promoting inclusive tech language standards
Workshop teaching empathic interviewing to investigative reporters
VR simulation training clinicians in cross-cultural communication
Sentiment analysis comparing news coverage of refugee crises
Experimental study on GIF use and emotion contagion in Slack
Grant proposal for digital-literacy ambassadors in rural libraries
White paper on ethics of deepfake satire and free speech
Social marketing plan to increase campus blood-donor diversity
Documentary profiling grassroots broadband advocates
Combine theory and analytics to craft impactful, ethical communication strategies.
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