Ohio State University’s MS in Business Analytics equips students to harness the power of data to drive strategic business outcomes. The program blends statistical modeling, machine learning, data engineering, and business acumen. With courses in data visualization, predictive analytics, cloud platforms, and optimization, graduates become adept at solving complex business challenges. Industry partnerships, real-world datasets, and hands-on capstones provide immersive experience in sectors like finance, retail, healthcare, and logistics.
Developing a predictive model to optimize inventory management in multi-location retail chains
Churn prediction using ensemble learning for subscription-based e-commerce platforms
Designing a customer segmentation engine for targeted marketing using unsupervised learning
Time-series forecasting of airline passenger demand during peak travel seasons
Optimizing digital ad spend through multi-touch attribution modeling
Real-time fraud detection system for banking transactions using anomaly detection
Analyzing sentiment trends in social media to predict brand equity shifts
A/B testing and causal inference for personalized web user experiences
Using reinforcement learning to improve dynamic pricing strategies
Data visualization dashboard for cross-functional KPIs in a logistics firm
Cloud-based pipeline design for processing and storing big sales data in real time
Designing recommender systems for online bookstores using collaborative filtering
HR analytics: predictive modeling for employee retention and satisfaction
Geospatial analytics for demand heatmaps in urban ride-sharing systems
Financial risk modeling for small-cap investments using historical performance data
Analyzing the impact of promotional campaigns using uplift modeling
Optimization of supply chain routing through vehicle tracking and weather data integration
Developing a retail product bundling model using market basket analysis
Text mining customer reviews to improve product feature development
Automated KPI alerting system using threshold-based and AI-assisted outlier detection
Leverage analytics to lead business transformation through OSU’s MSBA program.
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