Ohio State University’s BS in Marketing trains students to understand, anticipate, and influence consumer behavior through data, storytelling, and strategic decision-making. Students learn core concepts in market research, digital marketing, branding, pricing strategy, and customer experience. Hands-on projects, simulations, and internships prepare graduates to launch careers in advertising, brand management, product development, or analytics in industries ranging from tech to consumer goods.
Customer segmentation analysis using CRM data
Brand identity redesign project for a student-run business
Social media campaign proposal with performance KPIs
Survey research on Gen Z consumer trust in influencers
Capstone: marketing plan for a new product launch
Ad testing project comparing static vs. video formats
Email marketing funnel with A/B subject line testing
Consumer behavior journal documenting shopping decisions
Pricing strategy report using value-based pricing models
Analytics dashboard for tracking digital ad performance
Influencer partnership case study with ROI analysis
Cross-cultural marketing study for global brand expansion
UX review and improvement plan for an e-commerce website
Podcast series on brand storytelling in different industries
Sustainability marketing campaign targeting eco-conscious shoppers
Retail environment design project to enhance engagement
Event marketing strategy for a local nonprofit fundraiser
Mobile-first ad creative for a college student target market
Mock client pitch presentation with media buy strategy
Ethical marketing paper on consumer data use
Drive strategy, creativity, and consumer connection through OSU’s dynamic Marketing program.
Whether it's Machine Learning, Data Science, or Web Development, Collexa is here to support your academic journey.
"Collexa transformed my academic experience with their expert support and guidance."
Computer Science Student
Reach out to us for personalized academic assistance and take the next step towards success.
