UF’s MA in Mass Communication equips students to navigate the rapidly changing world of media and communication. With tracks in journalism, advertising, public relations, and digital strategy, students gain skills in storytelling, media analytics, branding, and audience engagement. The curriculum blends theory with practical application, preparing graduates for leadership roles in digital media, corporate communication, public advocacy, and content creation.
Development of a crisis communication plan for a university health department
Social media strategy and analytics dashboard for a nonprofit advocacy campaign
Design and testing of an influencer marketing campaign for a sustainable fashion brand
Audience engagement analysis for a digital-first local news outlet
Comparative study of political bias in global news coverage of climate change
Augmented reality prototype for immersive journalism experiences
Analysis of branded content effectiveness on Gen Z consumers
Podcast series design focusing on rural education inequality
Creation of a public information campaign on hurricane preparedness using multimedia channels
Study on misinformation trends and fact-checking effectiveness on Twitter
Interactive infographic series on Florida’s coastal erosion for science communication
Development of an internal communication app for remote workforce alignment
Thesis on digital advertising ethics and consumer privacy
UX audit and redesign proposal for a university newsroom website
Comparative visual rhetoric analysis of global vaccination campaigns
Proposal for a virtual reality training tool for broadcast journalism students
Study of PR strategy impact on public trust during crisis events
Multilingual health communication initiative design for migrant farmworker communities
Evaluation of TikTok as a platform for civic engagement in college populations
Media literacy curriculum development for middle school classrooms
Lead the future of media with digital fluency, storytelling expertise, and ethical communication.
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