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Project Ideas for Master of Science in Marketing

Master brand strategy, digital marketing, and consumer analytics for data-driven brand growth.

🏛 Introduction

UF’s MS in Marketing offers specialized training in digital marketing, branding, consumer behavior, and analytics. Students learn to develop marketing strategies that leverage data, creativity, and communication to drive brand value. The program emphasizes practical experience with tools such as Google Ads, SEO, marketing automation, and CRM systems to prepare graduates for roles in agencies, corporate marketing, and entrepreneurship.

💡 Suggested Project Titles

Integrated marketing campaign plan for a sustainable skincare brand

Consumer sentiment analysis using social media data and NLP tools

SEO strategy audit and optimization for a local retail business

Thesis on influencer marketing effectiveness across Gen Z and Millennial segments

Email marketing funnel design using behavioral segmentation and A/B testing

Rebranding strategy for a legacy B2B manufacturing company entering D2C

Mobile-first digital ad campaign with real-time performance dashboards

Comparative study of personalization tactics in e-commerce platforms

Creation of a content marketing calendar and automation pipeline for a tech startup

Market research and positioning plan for a vegan protein supplement

Social listening report for identifying emerging trends in plant-based diets

Consumer journey mapping for a boutique fashion brand’s online store

Thesis on ethical implications of neuromarketing in political advertising

Marketing plan for a university sports team leveraging student engagement

Viral video strategy development using psychological triggers in content design

Cross-platform ad spend optimization for a multi-regional product launch

Design of a chatbot marketing campaign with lead scoring integration

Evaluation of brand loyalty programs through longitudinal customer surveys

Development of a marketing analytics dashboard using Google Data Studio

A comparative analysis of green marketing strategies and actual sustainability practices

University of Florida – MS in Marketing

Build market-leading brands with advanced training in consumer psychology and digital tools.

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