The BSBA at UF prepares students for leadership across corporate, startup, and nonprofit sectors. The curriculum combines core business principles—marketing, management, finance, accounting—with electives in data analytics, innovation, and sustainability. Students participate in internships, case competitions, and consulting projects that bridge classroom knowledge with market realities.
Market analysis for launching a new consumer tech product
Sustainable supply chain design for retail companies
Brand identity development for small businesses
Strategic audit of Fortune 500 performance metrics
Competitive positioning in Florida’s tourism market
E-commerce optimization for local vendors
Customer behavior analytics using social media data
Business model design for mobile-based services
Entrepreneurship pitch for a social impact venture
Pricing strategy analysis in the grocery sector
AI applications in customer relationship management
Feasibility study for international market expansion
Diversity and inclusion strategies in HR policies
Financial forecasting for tech startups
Blockchain integration in business operations
Digital transformation in the service industry
Design thinking workshops for business students
Ethical dilemmas in global business negotiations
Organizational culture impact on innovation
Leadership communication during crises
Gain versatile business skills to lead teams and drive strategic growth.
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