UF’s MS in Tourism and Hospitality Management prepares professionals to lead in the dynamic global travel, hotel, and event industries. Students explore destination marketing, service quality management, sustainability, and hospitality technology. The program blends business strategy with experiential learning and industry connections to support leadership in tourism operations, policy, and entrepreneurship.
Business plan for a sustainable eco-tourism resort in Florida wetlands
Study on guest satisfaction and service recovery strategies in luxury hotels
Market analysis for culinary tourism experiences targeting millennials
Revenue optimization model for hotel room pricing using historical booking data
Digital marketing campaign design for a boutique destination brand
Feasibility study for a local food festival incorporating sustainable practices
Analysis of the impact of cultural heritage tourism on small community economies
Customer journey mapping and service blueprinting for spa and wellness retreats
Thesis on the adoption of smart technology in the post-COVID hospitality industry
Operations plan for a zero-waste event management company
Assessment of workforce retention strategies in seasonal hospitality businesses
Comparative study of Airbnb and traditional hotels in guest experience delivery
Sustainability audit and LEED-certification strategy for a hotel chain
Virtual tour implementation strategy for travel booking platforms
Risk management planning for outdoor adventure tourism providers
Social media sentiment analysis of major theme park brand performance
Study of visitor behavior in national parks using geolocation analytics
Policy analysis on cruise ship sustainability regulations in U.S. ports
Event logistics optimization for large-scale music festivals
Customer loyalty program redesign for hotel chains using behavioral segmentation
Shape memorable and sustainable travel experiences with business and innovation expertise.
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