The BS in Public Relations at UF prepares students to craft effective communication strategies that manage reputation, build brand identity, and engage stakeholders. Coursework includes media relations, campaign planning, crisis management, and digital communication. Students gain real-world experience through internships, student-run agencies, and professional networking, positioning them for careers in PR firms, corporate communications, nonprofits, and government.
Design of a full PR campaign for a fictional eco-brand launch including press releases and media outreach
Crisis communication playbook for managing brand reputation during data breaches
Social media listening project to assess public sentiment toward university tuition changes
Comparative study of nonprofit vs. corporate PR strategies during humanitarian campaigns
Media kit development for a startup music festival with branding and influencer integration
Survey-based analysis of PR effectiveness in healthcare organizations during COVID-19
Development of a podcast PR strategy for increasing listenership across college campuses
Design and testing of email marketing campaigns for donor engagement at a nonprofit
Creation of a video PSA and social media toolkit for campus mental health awareness
Analysis of brand response effectiveness in Twitter-based crisis situations
Interactive infographic series explaining a company’s sustainability efforts to investors
Designing an internal communication platform prototype for employee engagement
Content calendar and launch plan for a multicultural brand awareness campaign
Monitoring and managing online reputation for a fictional celebrity during controversy
Collaborative PR project with student government to promote civic engagement
Strategic message testing using A/B digital advertising methods
Public relations ethics analysis: Comparing disclosures in influencer marketing
Building a data-driven dashboard for social media analytics and PR ROI tracking
Research report on public trust in news and corporate communication channels
Virtual PR pitch competition featuring peer-reviewed campaign evaluations
Build campaigns that inspire, engage, and influence through expert communication.
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