The BBA in International Business at the University of Wisconsin–Madison trains students to operate successfully in a globally integrated economy. With coursework spanning multinational strategy, global finance, trade, and cultural competence, students are prepared for careers in international consulting, management, and business development.
Analyzing Trade Policy Impact on U.S.–China Supply Chains
Cross-Cultural Negotiation Styles and Business Success
Global Branding Strategies for U.S. Startups Entering Europe
Assessing Currency Risk in International Investments
Foreign Market Entry Strategies: Case Study of Tesla in India
Impact of Cultural Intelligence on Multinational Team Performance
International Expansion of E-Commerce Platforms: Challenges and Solutions
Analyzing WTO Rules and Dispute Resolution Cases
Comparative Study of Business Ethics Across Regions
Role of Political Risk in Foreign Direct Investment Decisions
Designing a Global Marketing Plan for a U.S.-Based Beverage Company
Evaluating the Success of Regional Trade Agreements like NAFTA/USMCA
The Influence of Exchange Rate Volatility on Export Profitability
Challenges of International HR Management in Remote Work Era
Sustainability Practices in Global Supply Chain Networks
Digital Transformation in Global Banking and Finance
Implications of Brexit on Multinational Corporations
International Franchising Models: Risks and Opportunities
Consumer Behavior Differences in Asia vs. North America
Risk Management for Global Operations in Conflict Zones
Build the skills to navigate international markets, manage global teams, and drive cross-border success in today’s business world.
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