The BBA in Marketing at the University of Wisconsin–Madison offers students hands-on experience in market research, advertising, and brand strategy. The program emphasizes creativity, data analytics, and digital tools to help students shape market-driven business decisions across industries.
Creating a Digital Marketing Strategy for a Local Business
Analyzing Consumer Behavior Trends in Gen Z
Measuring Brand Equity for a Tech Startup
Optimizing Email Campaigns Using A/B Testing
Developing a Go-to-Market Strategy for a New Product
Impact of Influencer Marketing on Brand Trust
Designing a Customer Retention Program for E-Commerce
Social Media Sentiment Analysis for Brand Monitoring
Using Google Analytics to Improve Website Conversion Rates
Building a Competitive Positioning Map for Retail Brands
Comparative Study of Traditional vs. Digital Advertising ROI
Psychological Pricing Strategy for Luxury Goods
Ethical Issues in Neuromarketing Research
Using AI Tools for Personalized Product Recommendations
Developing a Brand Extension Plan for a Beverage Company
Marketing Funnel Optimization in B2B SaaS Companies
Cultural Differences in Global Marketing Campaigns
Customer Journey Mapping for Omnichannel Retail
Market Segmentation Analysis for Health Products
Effect of Brand Storytelling on Purchase Intent
Prepare for dynamic careers in advertising, brand management, and digital marketing with a strong foundation in strategic marketing practices.
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