The BS in Consumer Behavior and Marketplace Studies at the University of Wisconsin–Madison explores the intersection of business, psychology, design, and social responsibility. Students gain insight into buying behavior, digital retail environments, and sustainable marketplace practices to lead consumer-centered innovation.
Analyzing the Impact of Social Media Influencers on Consumer Trust
Designing a Sustainable Retail Strategy for Gen Z Shoppers
The Role of Emotions in Online Purchase Decisions
Consumer Response to Eco-Friendly Product Packaging
Developing an Ethical Consumer Brand Identity
UX Evaluation of Mobile Shopping Apps
Impulse Buying Behaviors in Digital vs. In-Store Environments
Personalization vs. Privacy: Balancing Targeted Ads and Data Ethics
Retail Innovation in the Post-Pandemic Economy
Gender Differences in Brand Loyalty Patterns
Creating a Consumer Education Campaign on Fast Fashion Waste
Neuroscience and Consumer Decision-Making: An Emerging Frontier
Using AI to Optimize Retail Product Placement Strategies
Developing Buyer Personas for E-Commerce Fashion Brands
Cultural Influences on Shopping Preferences
Subscription Box Models: Customer Retention Analysis
The Role of Reviews and Ratings in Shaping Online Trust
Evaluating the Effectiveness of Influencer vs. Traditional Marketing
Consumer Psychology Behind Limited-Time Offers
Retail Space Design and Its Influence on Shopping Behavior
Drive future retail trends by understanding consumer insights, digital behavior, and ethical business strategies in this human-focused degree.
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