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Project Ideas for Master of Science in Marketing

CX-obsessed MSM pairing neuromarketing labs, Gen-AI creatives & zero-party data ethics.

🏛 Introduction

Eye-tracking rigs, TikTok APIs and synthetic brand voices power USC’s MSM. Students A/B multiverse ads via Prompt-Engineering Studios, decode EEG-pupil dilation in the Consumer Neuro Lab, and operationalize zero-party preference centers under CPRA. Social-listening hackathons escalate memes into demand curves, while sustainability modules craft carbon-label storytelling bundles. Marketers emerge as full-stack growth architects balancing creativity, code and conscience.

💡 Suggested Project Titles

Stable-Diffusion brand-tone prompt library benchmarking

Eye-tracking heat-map on AR product try-ons

Sentiment-aware dynamic pricing for DTC drops

LLM-generated subject-line optimizer vs. human copy

Data-viz of carbon-label awareness lift post campaign

TikTok sound meme velocity predictor using LSTM

Privacy UX audit for consent-management platforms

Gamified referral loop in Web3 loyalty tokens

Shiny dashboard of inclusive imagery ratios by market

EEG study of dark-mode versus light-mode app journeys

Policy memo on ad transparency in generative content

Chat-commerce funnel bot fine-tuned on brand FAQ

Nudge-based push-notification cadence tuner

AR lens measuring shelf engagement dwell time

Bias detection tool for creative-AI output

NFT fan-pass campaign for micro-influencer collabs

USC – MS in Marketing

Blend neuroscience, AI and ethics to grow brands customers love.

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