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Project Ideas for Doctor of Philosophy in Business Administration

Research‑front PhD spanning AI strategy, behavioral ops & global ESG finance.

🏛 Introduction

USC Marshall’s DBA‑PhD hybrid trains theorists who code. Scholars run field RCTs inside Fortune 500 A/B stacks, model generative‑AI uptake curves with diffusion dynamics, and parse satellite night‑lights for emerging‑market productivity. Cross‑domain seminars knit strategy, ops and behavioral econ, while teaching residencies flip classrooms with prompt‑engineering rubrics.

💡 Suggested Project Titles

Causal impact of LLM copilots on software velocity

Supply‑chain twin resilience metric post‑Suez blockage

Sentiment‑weighted ESG factor pricing anomalies

Field RCT on nudge emails reducing return‑to‑office attrition

Platform‑fee optimal control with two‑sided network effects

Carbon shadow‑price integration in product cannibalization models

GAN‑generated product images and consumer choice bias

Dynamic pricing RL model for EV charging networks

Ownership‑structure graph predicting green‑bond issuance

Behavioral ops study of alert fatigue in fulfillment centers

Policy analysis of EU Digital Markets Act on app‑store take rates

Synthetic control of minimum‑wage hike on franchise closures

Crowdsourced data trust experiment on privacy compensation

Bayesian structural‑time series on Gen‑Z luxury resale

Neural topic model of earnings‑call discourse vs. patenting

USC – PhD in Business Administration

Generate insight that rewires strategy, markets and management.

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