Grounded in liberal-arts breadth, USC’s BA in Business Administration hones storytellers fluent in P&L sheets and post-cookie social metrics alike. Design-thinking (DT) workshops pair Figma prototyping with consumer-psych (C-Psych) labs to craft inclusive UX campaigns, while ESG analytics courses leverage GRI dashboards to benchmark carbon footprints. A semester in Singapore explores cross-cultural negotiation (CCN), preparing graduates for boardrooms spanning LA to Jakarta.
Carbon-offset marketplace pitch deck for SMEs
TikTok micro-influencer segmentation using k-means
Inclusive banking UX audit employing A11y heuristics
CSR podcast series interviewing B-Corp founders
VR retail pop-up measuring customer dwell time
Forecasting model of Gen-Z luxury resale demand
Behavioral-econ nudge toolkit for employee wellness
Crowdfunding playbook for social-impact hardware
Net-positive supply-chain scorecard with Scope-3 API
AR packaging concept reducing e-commerce returns
Dashboard tracking DEI KPIs across franchise locations
Gamified savings app prototype for gig-workers
Policy brief on SEC climate-risk disclosures
Ethnography of creator-economy taxation hurdles
NFT loyalty program concept for eco-brands
Lead businesses that balance profit, people & planet.
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