Streaming algorithms, viral memes, esports arenas—USC’s BA in American Popular Culture dissects how digital platforms (DPs) shape identity and politics. Courses in fan-studies, transmedia storytelling, and UX ethnography equip students to critique Marvel multiverses and TikTok dance trends alike. Labs teach Python-based web-scraping and Tableau data-viz so majors quantify hashtag activism, while internships at Netflix and Spotify unlock industry pathways (IP). Study-abroad in Seoul explores K-pop’s global circuits, broadening comparative insight.
Sentiment dashboard tracking live Super Bowl ads (SB-AI)
Interactive map of comic-con vendor demographics over time
Fan-fiction NLP tool measuring character sentiment arcs
VR exhibition on history of arcade gaming
Podcast unpacking algorithmic bias in music streaming
Memetic timeline of political GIF usage since 2000
Esports sponsorship ROI calculator using ML prediction
AR scavenger hunt celebrating street-art murals in DTLA
Comparative study of K-drama subtitling strategies
NFT marketplace concept for archival concert posters
Storygraph linking cinematic universes across studios
TikTok trend velocity model leveraging time-series clustering
Crowdsourced database of micro-influencer brand deals
Design sprint for inclusive avatar customization in MMOs
Archive of pandemic-era Zoom theatre productions
Analyze and design the stories that captivate the world.
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