Co-taught by Marshall and the School of Cinematic Arts (SCA), this degree decodes Hollywood’s value chain from pitch deck to P&L. Students mine Comscore datasets with SQL, craft NFT-enabled fan-engagement (FE) strategies, and negotiate option agreements in Entertainment Law (EL) clinics. Dolby-Vision post suites and Unreal Engine virtual-production (VP) stages provide sandbox budgets, while a Cannes study tour dissects intl. pre-sales and OTT windowing (OTT-W).
ML predictive model for opening-weekend gross (OWG-ML)
Cross-platform ROI dashboard for transmedia IP
Crowdfunding equity campaign playbook under JOBS Act
Smart-contract royalty splits on Polygon chain
Audience heat-map tool using eye-tracking in test screenings
AR collectible drop synchronized with series finale
VR location-based-entertainment feasibility study
Sentiment analysis of trailer comments across regions
Carbon-neutral production budget template (CN-Prod)
Gamified loyalty tokens redeemable for premiere access
Esports broadcast sponsorship valuation model
Localization KPI tracker for subtitle A/B testing
Policy memo on AI-generated actors and SAG-AFTRA rules
Global tax-rebate calculator app for production siting
Case study: merch-driven revenue stacking for kids’ IP
Streaming churn predictor using survival analysis
Master the numbers behind the magic on screen.
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