USC’s MSPR turns spin into evidence-based engagement. Studios fine-tune LLM prompt libraries for on-brand voice, run crisis simulations where social-listening dashboards feed real-time war rooms, and craft ESG narratives benchmarked against GRI metrics. Behavioral-science electives A/B emotional appeals, while a Global Residency in Seoul dissects K-brand fandom mechanics. PR pros graduate able to wield Gen-AI, Excel and empathy to safeguard reputations.
LLM tone audit detecting off-brand phrasing in drafts
Sentiment heat-map of influencer responses during recalls
ESG data-story microsite integrating carbon dashboards
Live crisis sim with Slack + Dataminr feeds
Bias audit of AI image generation for campaign visuals
AR press kit showcasing product life-cycle sustainability
Policy brief on dark-pattern disclosures in PR content
Nudge-based internal comms improving DEI survey response
Podcast series humanizing complex science issues
Network graph of journalist-source relationships
Gamified media-training VR for spokespersons
AI headline optimizer benchmarked against click-throughs
Toolkit for stakeholder mapping using Kumu
Dashboard comparing brand sentiment pre/post greenwashing claims
Scenario planner for geopolitical risk to brand supply chain
Earn attention, trust and impact in a skeptical world.
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